Happy Monday! Today, I'm sharing on wedding stationery and a vendor that you need to know!
Last week, I dished about my experience at the Grace + Ivory preview a few of weeks ago. Well, I not only learned about their great gowns, but was also introduced to stationery company, Woods and Company. They had such a lovely display at the event, and I immediately wanted to learn more about what they can offer for my sensational couples and clients. I reached out to the owner and designer, Sarah Tarantino, who is sharing today about wedding stationery and her amazing company.
MEET WOODS & COMPANY
Tell us about you and your business.
My name is Sarah Tarantino, the owner of Woods&Company. I create luxury wedding invitations and stationery, and I LOVE what I do!
I am an interior designer by education and trade, and have always had an eye for design and details. As my career in corporate interiors went on, I found myself drawn to the more graphic design aspects of my job. I also wanted to "own" my own projects. I became really drawn to all the beautiful work that was being done in the wedding industry, particularly with wedding stationery, which was beginning to get very interesting, not the same old black script font on cream card stock! People were getting creative and I LOVED it! So, I started designing invitations and stationery on the side. Really wanting to help people "embellish" their events, I took the leap in 2012 and left the world of interior design behind. I now devote my time to my passion, which is designing beautiful, custom, luxury wedding and event stationery. I help couples get the exact invitation they want. After all, the invitation is the first impression your guests will have of your wedding, it should beautifully reflect your style and personality!
What are the various types of stationery products your offer?
Almost anything you can think of! Invitations, Place Cards, Escort Cards, Seating Charts, Menus, Programs, Signage, Thank You Cards, Save The Dates.
I work with couples on all aspects of their wedding stationery, and I strive to meet all of their needs. If they have an idea of a piece of stationery that they would like for their wedding, I do everything to make it happen.
For example, last year, I had a couple who really wanted their escort cards to be a coaster. So, we designed a really sturdy double thick coaster that had the guest's name and table number on one side, and a message from the bride and groom on the other that said "Trust Us, You Can Dance!", to urge guests to cut a rug when the band started. I LOVED that idea and had such a fun time working on it!
When should couples reach out to you for their wedding stationery and what's the process like?
Couples should reach out about 6 months prior to their wedding. I recommend sending invites 8 weeks prior to their wedding date, and printing usually takes approximately 2 weeks. That leaves ample time for the design process, and so you can get exactly what you want. I want couples saying, "Oh I LOVE it, it's exactly what I had in mind!", and not, "Yeah, I like them."
As far as process goes, there are a few steps:
First, I like to have a really nice conversation with my clients. Whether it's in person, on the phone, or via FaceTime or Skype, I really like to get to know my couples. We talk, of course, about their event (i.e. colors, theme, flowers, setting, etc.), but I also like to really get to know my clients. I want to know their personality, what things they are interested in, what their personal style is. All these things give me a much better picture of who they are and what they will be happy with. Couples are more than their wedding, and I like to produce stationery that reflects who they really are, not just their wedding day.
Second, after our chat, I write up a quote and send it along to the couple. Upon approval of the quote, we are ready to go! At this time, I require a 30% deposit and the preferred wording for their invitations.
Third. The design process!!! The fun part!! WE begin designing, and my clients receive PDF files of what we've been working on as we go through the process. I do not limit how many rounds of design a client can go through, I want everything to be just right. As long as we are still going to meet our deadline, we can revise as much as necessary! Typically, however, the design process is 3-4 rounds. Everything I send can be finessed and adjusted to suit my client's desires. We begin by sending 3-4 design options of the invitations. Once a design is chosen, we finesse the design, and bring the design elements through to the other elements of the invitation suite (rsvp cards, envelopes, liners, etc.). When all is worked out and approved, my client checks it one last time for spelling and correct names, places and times, and then we send to print! Once the suite is printed and QC'd by me, I package it with love and send it along to my clients!
Do you provide addressing as well for invitations?
Yes! Woods&Company can provide printed addresses for both the return addresses and guest addresses.
What are some new stationery trends couples should know about?
What I am seeing a lot of right now are large, classic florals, and florals mixed with bold graphics. Also, neons, dusty rose hues, caliente red, silhouettes, and mixed media (i.e. soft floral images mixed with almost magazine like graphics and bold fonts, letterpress elements mixed with digital printing, etc.).
But, most of all, what I like say to couples is just be YOU!!! Yes, get inspiration from what appeals to you, but if you have an idea of your own, GO FOR IT!!! This is your day to express yourselves, don't do something just because Pinterest says it's cool. BE YOU!
How can couples find you?
Website: https://www.woodsandco.com (you can sign up on my site for news and events to stay informed of what I'm up to)
Thank you so much Sarah for sharing with us today! Also, special thanks to The Light & Co., Jackie + Jay, Lauren Carnes Photography, and Stephanie Kamerman Photography for the lovely photos of Sarah's work. I can't wait to work with Woods&Company for a sensational wedding. Share in the comments section some new stationery trends you love.