If you viewed our website over the weekend you may have caught a glimpse of something new...our branding refresh! Ahhhh, so excited! After months of dreaming up the vision for the new direction of our brand presence, I partnered with an amazing designer to develop and execute our new branding. I'm jumping for joy over the amazing job Rekita Nicole Designs did with our new logos (yes, plural!) and more! I'm so excited that now is the time to reveal it to you...
Our new primary logo is everything I wanted and so much more! This branding goes far beyond font, colors and "the pretty", which are of course very important. But branding is more of creating the feel of your brand, and our new branding now perfectly reflects the 3 words that are on our homepage and represent this brand: stylish, sophisticated and sensational...just like I want EVERY wedding, soiree and design to reflect! It's been a long time coming, and I'm so glad to be out with the old and in with the new! Check out some of the inspiration behind the refresh and more of what Rekita Nicole produced for us...
So who is excited? Me!! And I hope you love the new branding as much as I do! I'm so grateful to have found Rekita Nicole, and I'm over the moon with how she totally understood the Sensational Soirees brand and exactly what was needed to better represent it. She took my vision and elevated it, which made working with her so great! There are many things I love about this new branding, and I wanted to point out a few for you today:
1) Modern + Sensational
Everything about this brand refresh was so needed. I will be celebrating my 4 year business anniversary next week (yay!), and in 4 years I made no changes to our branding, other than our website redesign last year. Just like the website redesign was needed to create a more modern and engaging website, so was our branding to modernize our brand presence. The last thing you want in business is to have anything that appears dated or not reflecting your brand, so redesigning our logo and more has us looking and feeling stylish, sophisticated, and SENSATIONAL!
2) Logo and Font Options
Naturally, in the business of planning I love options, so having plenty of them during the branding process made me so happy! Rekita Nicole really got me and what I wanted, so having a logo with both script and caps fonts is the best of both worlds for me in having the right mix of polished and pop. Not only did the font options warm my heart, but being able to have not 1, not 2, but 3 logo options is everything! What does that mean exactly you say? It means we have a primary logo, alternate logo and icon that all serve to represent our brand. This is very beneficial from a business standpoint in providing a good balance of variety yet consistency in brand presence, so that you don't have to boxed into using only 1 image to represent your brand. All 3 of our logos all differ, but speak the same language and style of our branding, which makes it a win win!
3) New Business Cards
Who doesn't love new business cards, right! And when they look so amazing, even better. It's so important for all of the elements of your business to reflect your brand down to your business cards. As I'm meeting new brides and clients and networking with venues and vendors, I can pass along my information in style and cohesion with the Sensational Soirees branding. Again, Rekita Nicole did an amazing job with the styling of our cards, and MOO rocked it out with printing these babies on their premium stock.
The branding refresh truly came at the perfect time, right before our 4 year annivesary! I'm like a proud mama beaming with joy over the growth of this business, this brand, this DREAM! Thank you so much for being apart of my dream. Stay tuned for more info on how I'll be celebrating next Monday, and share what you think about our new branding in the comments section. Also, if you want me to send you a couple of my new cards and new event guide that will be coming soon, shoot me an email at firstname.lastname@example.org.